Straws are pretty boring

I was talking to someone I really care about yesterday. I've known her a while, and she's inspired me to do some great and memorable things throughout our acquaintance.) But when I was speaking to her the other day about straws, she said something that, at first, really irked me and kind of hit home in a way I hadn't really thought of before. She said "straws are boring" and dealing with straws and compostable products was "one of the most boring things she could think of doing".  (Having someone tell you that your chosen business is "boring" is tough to hear. Especially from someone who's opinion you value and who you hope also finds you as a person interesting and compelling.) Of course, many millions have been made from businesses like Scotch tape, which is not exactly what I would consider exciting, but extremely useful.

So that got me thinking about my new show, Trash Talk Radio,

( www.trashtalkradio.info beginning Feb. 1), and the fact that the straws and the entire subject matter is probably a lot more interesting to me than it is to most people. I hadn't really thought of it that way before. (I guess one of my worst attributes is that I think things that are important to me are also important to everyone.) I'm certainly glad I figured this out before air. Thanks F.

So, the question is , "Is it important for people to care about this subject?" (Which I think it definitely is.) But also how do I make it more interesting and pertinent to their lives? How to help people, especially those of the younger generation, rally behind that concept and make these practices into habits.

Afterall, my overall goal is not just to sell straws and get everybody to use compostable products. It's a lot more detailed and important and encompassing than that. It's about getting everybody on the same page so that we can lower our carbon footprint and take organic matter out of the landfills and put it back into the environment in a productive way.

So looking at this from psychological and marketing points of view, what's the best way to inspire people? Use of widespread and repeated messages has proven to educate young and old. So the idea would be to get the word out through schools and restaurants and other public places for people to understand the deeper message. Educate and instigate us all about how to handle the trash that we throw away everyday in the most efficient and ecologically sound manner.

People care about many different things. Their children, friends. pets, the environment, their personal happiness and fulfillment,  the health and welfare of their future families. I'd like to know what motivates you?

Although using compostable, single-use products is only one small portion of the way this is going to get done, I believe it's a very good and important first step due to the large number of restaurants all over the country and world that supply them. Along with the new anti-straw laws passed by various municipalities, and new local laws against single use take out containers and bags, it's a good and repeatable trend that I'm proud has started in the US and around the world in recent years.

Please follow this blog for weekly updates and download our show, Trash Talk Radio, found on your browsers,  podcast services, and link through our website www.trashtalkradio.info  each week, as we interview guests and welcome your input as to how you are dealing with and helping towards a solution of a cleaner environment.

Thanks F for inspiring me once again. X www.trashtalkradio.info